The Power of Open, Flexible, and User-Friendly Web Building
In a world overflowing with new website platforms, shiny drag-and-drop builders, and AI-generated templates, one name has stood the test of time: WordPress.
Not because it’s trendy.
Not because it’s the easiest shortcut.
But because it’s still the smartest, most flexible, and most empowering platform for businesses that want to own their digital presence.
At Bitstream Media, when we think long-term success, WordPress is still the gold standard — and here’s why.
📖 A Quick History: Why WordPress Became King
Launched in 2003, WordPress started as a simple blogging platform.
Today, it powers over 43% of all websites on the internet — from small blogs to massive brands like:
BBC America
Sony Music
The Walt Disney Company
Time Magazine
It didn’t get there by accident.
WordPress won because it was:
Free
Flexible
Open-source
Supported by a massive community
And it still is.
🧠 Why WordPress is Still the Smart Choice (Especially in 2025)
✅ 1. It’s Free to Use
WordPress itself is completely free.
You don’t pay licensing fees. You’re not locked into anyone’s hosting plan. You’re not renting your own website.
You own it.
Sure, you’ll still pay for:
Hosting
Domain registration
Premium themes/plugins (if needed)
But the core software? Free — and incredibly powerful.
✅ 2. It’s Fully Portable (You’re Not Locked In)
Build a WordPress site today?
Tomorrow you can pick it up and move it to any host you like — without starting over.
Contrast that with closed platforms like:
Wix (no export)
Squarespace (partial export at best)
CrazyDomains Site Builder (no real migration possible)
WordPress means freedom.
You’re never stuck with one provider. Your investment is protected.
✅ 3. It’s Easy to Learn (Shallow Learning Curve)
A lot of people hear “WordPress” and think it’s only for developers.
Wrong.
Modern WordPress is incredibly user-friendly:
Visual editors like Gutenberg and Elementor make building pages drag-and-drop simple.
You don’t need coding knowledge to manage most tasks.
Huge library of tutorials, videos, and courses make learning accessible.
👉 The real skill? Picking the right tools and keeping things clean — something we guide Bitstream Media clients through every day.
✅ 4. It’s Extremely Popular — and That’s a Good Thing
There’s a reason “WordPress developer” is practically its own job market:
Millions of developers support it.
Thousands of plugins and themes are available.
Endless forums, courses, and communities exist.
Problems don’t stay unsolved in WordPress.
If you hit a snag, someone else has already hit it (and fixed it).
Contrast that with small or proprietary builders where you rely on one company’s limited support team — often at slow speeds and high prices.
✅ 5. Endless Flexibility
Need a basic business website? Done.
Need a membership site? Done.
Need a multilingual blog? Done.
Need a fully custom booking system? Done.
With WordPress, you can build almost anything:
WooCommerce for ecommerce
LearnDash for online courses
MemberPress for membership sites
Elementor for advanced design control
WPML for multilingual sites
Yoast SEO for SEO optimisation
If you can imagine it, WordPress can build it.
✅ 6. SEO-Friendly from Day One
Google loves structured, accessible, fast websites.
WordPress has:
Proper heading structures
Easily editable meta data (with plugins like Rank Math or Yoast)
Clean URLs
Image optimisation tools
Mobile responsiveness baked into good themes
Starting SEO properly from day one is far easier in WordPress than in most site builders.
✅ 7. You Own and Control Your Data
Unlike platforms that “rent” your space, WordPress sites are yours:
You control the content.
You control the backups.
You control the databases.
No sudden pricing hikes forcing you to migrate.
No lost content because a platform decided to pivot directions.
No “oops, your site is now gone” moments.
You have full control.
✅ 8. Scalable as You Grow
Start small. Scale massively.
Need a few pages now? Done.
Adding hundreds of product pages later? Also fine.
Expanding into different countries and languages? Absolutely doable.
WordPress grows with you — you don’t “outgrow” it.
🛠️ When WordPress Isn’t Perfect (Honest Talk)
At Bitstream Media, we’re not blind fans — we believe in using the right tool for the job.
When WordPress Might Not Be Ideal:
Pure ecommerce? Shopify could be faster to launch at scale.
Ultra-minimal MVPs? Sometimes a basic builder is fine for the first 30 days.
Zero-maintenance goals? WordPress needs updates (although we manage those easily).
But 9 times out of 10 — for businesses, creators, service providers, media brands — WordPress is the superior long-term move.
🔥 Why Bitstream Media Recommends WordPress First
When we help clients choose a platform, we’re thinking 3–5 years ahead, not just 3–5 months.
We recommend WordPress because:
You own your site
You can move if you need
You can grow when you’re ready
You can integrate with almost any tool (CRMs, automations, marketing, sales platforms)
You can customise your design, functionality, and experience
And because you’re not stuck with one company’s limitations — you’re empowered to build a real digital asset.
📈 Real-World Example: WordPress Wins
A Bitstream Media client originally built their first website on Squarespace.
It was fine… until:
They needed custom CRM integration
They wanted a more advanced blog structure
They needed better SEO flexibility
They needed to host on Australian servers for legal compliance
Result?
Rebuild from scratch. Months lost. $$$ wasted.
We rebuilt them on WordPress — and suddenly:
Full CRM integration
Blog structured for SEO
Fast, local hosting
Complete ownership
They tripled their site traffic and doubled online leads in six months.
🚀 TL;DR: WordPress Is Still the Best — For Good Reason
If you want:
Control
Portability
Scalability
Ownership
SEO-friendliness
A massive ecosystem of support
WordPress is still your best bet.
It’s not about jumping on the newest trend.
It’s about building something solid, flexible, and future-proof.
And that’s why Bitstream Media proudly builds most client websites on WordPress.
✋ Ready to Build on the Best Foundation?
If you want a website you actually own — one that can grow with you, adapt to your future needs, and make your business stronger —
Bitstream Media is ready to help.
🌐 Visit bitstreammedia.com.au
Let’s build you a site that’s made to last.
